Seo Interview Questions Part 2

SEO Interview Questions Latest 2017 Part 2: 

1.What is SEO?

SEO stands for search engine optimization.it is a online marketing technique which is used to get high ranking on the top of the search engine for specific keywords which we use.

2.Types of SEO?

There are two types of SEO

1.On page Optimization

2.Off page Optimization

3.Difference between Onpage and Offpage Optimization:

Here both are very important.We cannot ignore any type of this SEO if we ignore any of these type then we get less results in SERP[Search engine result pages].

So we cannot ignore any type of this seo.

4.What is Onpage and OffPage Optimization?

Onpage-Modifying our website according to seo guidelines are called Onpage Optimization.

All these things are happened in our site.

Offpage-Promoting our website in online through targeted keywords and increasing backlinks  are called Offpage Optimization.

All these things are happened in other site.

5.Onpage Optimization Techniques:

1.Keyword Research

2.Title tag

3.URL Structure

4.Heading Tags H1 H2 and  H3

5.ALT tag

6.Internal /External Linking

7.Content/Footer optimization

8.Meta Description

9.Meta Keywords

10.Breadcrumbs

11.Canonical tag

12.Image tag

6.OffPage Optimization Techniques:

1.Blogging

2.Forum Posting

3.Photosharing

4.Video Promotions

5.Social Bookamarking

6.Link Exchange

7.Search engine Submissions

8.Directory Submissions

9.Guest Posting

10.Business listing

11.Document sharing

12.Blog commenting

 7.SEO Techniques

There are two types of SEO Techniques they are:

1.White Hat Seo:

White hat seo Which follows SEO Rules and guidelines and make SEO Friendly are called white hat seo.

White Hat Seo Techniques are:

1.Keyword Analysis

2.Link building

3.backlink creation

2.Black Hat SEO:

The Person Who are expecting quick financial on their website are called Black hat seo.

This seo does’nt follow SEO Rules and guidelines are called Black hat SEO

Techniques of Black hat seo are:

1.Keyword stuffing

2.Cloaking

3.Link farming

4.Adding unrelated keywords to the page

5.Door way pages

6.Invisible text

9.What are the SEO Tools That you use?

SEO tools that I use are:

1.Google Adwords

2.Google Webmaster tools

3.Google Analytics

And Some other tools like

4.SEMRush

5.Kwfinder

6.Similarweb

7.GTmetrix

8.SEO profiler

9.Ahref

10.Moz

11.readabilityscore

10.What are inbound links ?

The links that are pointing towards to your site from other sites are called inboundlinks.

Inbound links are also called Backlinks.

OR

The incoming links to our site from other sites are called backlinks.

11.What are Outbound links?

Our website links to other webpage or website are called Outbound links.

20.What is Crawling?

Google uses bots ,robots and spiders to crawl every page of the website.

After completion of crawling the crawled data is stored in the search engine database in an index.

Whenever user search for something then search engine come up with best possible match.

21.What is indexing?

After completion of Crawling by search engine bots or spiders then indexing starts.

Search engine stores crawled data in their database in an index.

Whenerver user search it come up with best possible match.

22.What is sitemap?

Sitemap is nothing but a collection of web pages of a website which is accessable for user and search engine crawler.

Sitemap are very important because we are telling to the search engine that we had updating content so crawl our website.

Generally sitemaps are two types:

1.Extensible Markup language [XML]:is important for Search engine crawler

2.Hyper text markup language [HTML]:is for Visitors

23.Off page Optimization techniques in detail:

1.Blogging:

Blogging /blogger is a online platform tool which is used to express our feelings or to communicate with others.

We can also use our website content /links in blogger,so that u get backlinks for site easily.

2.ForumPosting:

Forumposting is a online discussion site where people hold conversations in the form of posted messages.

Forum posting is the best way for getting quality  backlinks.

For example quora is the best best forum posting site.

3.Social Bookmarking:

Bookmarking your site on social media are called social bookmarking.

Some of the best social bookmarking sites are:

Tumbler

Quora

Dig

Reedit

Stumpleupon

Myspace

Delicious

scoopit

         

4.Search engine submissions:

Search engine submission is nothing but submitting our website link to differnet different search engines for visability of our website.

Yahoo,bing and google etc are search engines.

5.Directory Submissions:

Web Directory is a website with categories,sub categories and sub-sub categories.it allows user to submit a website/blogger link in suitable category according to their website business.

This is another best way to get backlinks to our site.

6.Photosharing :

Sharing a link with specific photo as a thumbnail so that I get a ranking for images too.

It is also other way to get traffic for out site.

7.Video promotions:

Promoting our website content as a promo video so that I can share that video in social media networking sites like facebook,twitter and whatsapp.by this we get traffic to our site.

8.Blog commenting :

Commenting our website link in specific website which is relevant to our website topic.

So that we get backlinks and easily crawled by search engine bots.

For example I want to  blogcomment on digital marketing topic,then I will search for top digital marketing blogs and I will comment their.

  

24.Onpage Optimization Techniques in detail:

1.Keyword research:

Research keywords according to your topic.You can reaserch keywords using google adwords that too low/medium competition  keywords.

You can also go with other tools like semrush,longtailpro and kwfinder for better results.

2.Title tag:

·       a.Title tag length must be 70-71 characters.

·       b.Use keywords in title tag

·       c.Try to use keywords 2times

·       d.Always use location based keywords in title tag

·       e.Keywords must be before 55characters

·       Try to use keywords in 1^st place and last place of the title tag

3.URL Structure

·       a.Use keywords in url

·       b.Try to use location based keywords in url

·       c.url charaters limit is 15-20 characters

·       d.Don’t use SEO Stop keywords in URL

Some of the SEO Stop keywords are: is,in,are,and the

4.Description:

·       a.Description length must be 150-300 characters

·       b.Use keywords 2-3 times

·       c.Always use keywords in 1^st place and last place

5.Content:

·       a.Content must and should be 800-1000 characters

·       b.Use relevant keywords in content

·       c.Try to use keywords in first paragraph and last paragraph

·       d.Content must and should informational way so that people can easily understand.You can check readblity score in readability-score.com,it must be 60percent.

6.Heading Tags:

·       a.Use H1 tag only once for one page in website.

·       b.You can use H2 and H3 many times

·       c.Try to use primary keyword in H1 tag

·       d.Try to use releant keywords of H1 tag in H2 and H3 Tag

7.Breadcrumbs:

Breadcrumbs is for user navigation purpose.

It tells to the user that where he was landed in our page.

For example:

Home>Aboutus> this is nothing but we are telling to the user that you are on Aboutus page in our site.

8.Image Tag:

·       a.Optimize your images according to desktop,mobile and tab devices.

·       b.Image size must be 100kb

·       c.To compress images we use compress.io and photoshop tools.

9.Alt Tag:

·       Google can’t read images.

·       So use alt tag for images so that google can easily find out what the image is      related too.

·       

Example if you upload a digital marketing image on your siteThen you give alt tag like this Digital marketing interview questions for freshers.

<img src="digitalmarketing.png" alt="Digital marketing interview questions for freshers">

10.Canonical tag:

Whenever you changed url in your site then you have to submit canonical tag in head tag like this:

The use of canonical tag that we are telling to crawlers that we are updated url.

Example:

<link rel="canonical" href="http://example.com/wordpress/seo-plugin/">

11.Internal linking:

·       Give internal links in every page.

·       Try to give 2-3 links per page,if more content 5-8 links

·       Always gives link in 1^st paragraph and last paragraph.

·       Always give dofollow link for internal pages.

·       Dofollow helps you in traffic and getting for better ranking.

12.External Linking:

·       Give external link for every page.

·       Give links to the which has high Domain Authority and page Authority.

·       Always give nofollow for external links.

13.Dofollow and Nofollow Links