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What is Search Engine Optimization | What Is SEO | SEO In Digital Marketing

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What Is SEO?

As we know that SEO is nothing but "Search Engine Optimization".

it is the process of making changes to your website content in order to appear in the search engines.
the changes like meta tags, image tags, relevant keywords, and design, etc.

some of the search engines are chrome, Mozilla, Opera, etc.

Here optimization means making the best possible things.

some people tell like website optimization which means optimizing your website according to SEO like adding relevant tags, keywords, and other SEO rules.

By optimizing your website according to search engines you will get visibility.



For example, open your browser -if you are searching with keyword "HTML tutorials online"
then you see few website links here.

How it happens when I searched with this keyword "HTML tutorials online"

it is all because of SEO.


Types of SEO:


There are two types of SEO

1.On-page Optimization

2.Off-page Optimization


Click here to know more about Types of SEO in detail.


Types of SEO Techniques :


1.White Hat SEO
2.Black Hat SEO

Click here to know more about Techniques of SEO in detail.


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