before that lets define what is on page optimization?
Modifying our website according to seo guidelines are called Onpage Optimization.
Now lets talk about techniques in detail.
1.Keyword research:
Research keywords according to your topic.You can reaserch keywords using google adwords for free.and
You can also go with other online tools like semrush,longtailpro and kwfinder for better results.
Now i wil show how to research.....!
for example my Targetted keyword is Seo Inerview Questions....
now i wil go to google adwords....
and i type here seo interview questionss which is my targetted keyword.
here dont confuse about targetted keyword.....
here targatted kwyword means....
For example you have a webiste regarding digital marketing......and you want to promote your website through specific keywords like "best digital markting website"
here "best digital markting website" is targeeted keyword.
now lets back to google adwords....
here i typed seo interview questions and i clicked on get results...
now it shows few keywords......
with low medium and high competation keywords....
in starting days of doing seo for your website u should choose low/medium keywords only.......
because
Low competition keywords are much more easy to rank when compared to higher competition keywords and less competative keywords gives you high traffice to your website.
and high competation keywords are used by popular webiste /bloggers and ranking on first.and these kwywords used by millions of people.
if u target those high comptetion keywords its hard to rank your wbsite/blog faslty..
so never use high competatcion keyowrds until u get high traffic to your website.
2.Title tag:
· a.Title tag length must be 70-71 characters.
· b.Use keywords in title tag
· c.Try to use keywords 2times
· d.Always use location based keywords in title tag
· e.Keywords must be before 55characters
· Try to use keywords in 1st place and last place of the title tag
Now i wil show you how to write a title tag for blog post.
u can check character lenghth in this site..
Now my targetted keyword is SEO interview Questions.
Now i wil go to keyword planner here and i use his low/medium keywords...
this is the title for this post.
3.URL Structure
· a.Use keywords in url
· b.Try to use location based keywords in url
· c.url charaters limit is 15-20 characters
· d.Don’t use SEO Stop keywords in URL
Some of the SEO Stop keywords are: is,in,are,and the
now iam following url structure for this website.....
4.Description:
· a.Description length must be 50-160 characters
· b.Use keywords 2-3 times
· c.Always use keywords in 1st place and last place
Here am writing description for this post.
5.Content:
· a.Content must and should be 800-1000 characters
· b.Use relevant keywords in content
· c.Try to use keywords in first paragraph and last paragraph
· d.Content must and should informational way so that people can easily understand.You can check readblity score in readability-score.com,it must be 60percent.
already I wrote some content here for this post .......now am pasting here....
Next
6.Heading Tags:
· a.Use H1 tag only once for one page in website.
· b.You can use H2 and H3 many times
· c.Try to use primary keyword in H1 tag
· d.Try to use relevant keywords of H1 tag in H2 and H3 Tag
Here am using heading tags for this post....
7.Breadcrumbs:
Breadcrumbs is for user navigation purpose.
It tells to the user that where he was landed in our page.
For example:
Home>Aboutus> this is nothing but we are telling to the user that you are on Aboutus page in our site.
8.Image Tag:
· a.Optimize your images according to desktop,mobile and tab devices.
· b.Image size must be 100kb
· c.To compress images we use compress.io and photoshop tools.
Some images are high qulaity with more size makes our website loading speed down.....
so need to compress imaze size wihtout loosing its quality...
we can do easily using photohsop....
or else there are few online webistes you can go through that ex:resizeimage.net
9.Alt Tag:
· Google can’t read images.
· So use alt tag for images so that google can easily find out.
·
Example if you upload a digital marketing image on your siteThen you give alt tag like this Digital marketing interview questions for freshers.
<img src="digitalmarketing.png" alt="Digital marketing interview questions for freshers">
whenerver people search related to that keyword i.e Digital marketing interview questions for freshers then google displays your image...
10.Canonical tag:
For exmple u have a webiste with many pages..
in that 2 pages have same content......so google get confuse which page should consider for crawling .....in that cases we need to give canonical tag for that same conteent pages,
so that google crawl both...
So canonical tag used for duplicate pages/url'sin our webiste...
now i wil show you two pages with same content and i apply canonical tag for this 2 pages.
i wil show you now.......
and one note:
Do not repeat same content for every page......
i wil make a separte video on canonical tags later.....
11.Internal linking:
· Give internal links in every page.
· Try to give 2-3 links per page,if more content 5-8 links
· Always gives link in 1st paragraph and last paragraph.
· Always give dofollow link for internal pages.
· Dofollow helps you in traffic and getting for better ranking.
Now i wil show you how to give internal linking in your posts....
12.External Linking:
· Give external link for every page.
· Give links to the which has high Domain Authority and page Authority.
· Always give nofollow for external links.
Now i wil give external links to this post....
13.Dofollow and Nofollow Links
By default the links which we give in our webiste are dofollow links........
Search engine crawlers follow dofollow links only.......
wehnever you given internal or external links in your websoite or blog......
for example am showing this i given link here ...this link is redirected to my blog...........and here i given dofollow ....
becuase google continue crwaling this page also (beasusre i given here dofollw......)
we should give no follow only when u give other webiste links.......
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